Internet era has brought a sea change in the concept of marketing as well as has widened the horizon for individuals/ companies to sell their products/ concepts/ services to the world almost instantaneously.
Internet Marketing is the Real Deal
This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle.
The key advantage is that one gets potential clients all over the world and one can communicate his ideas to the furthest corner of the world almost without any time delay. We will discuss some of the key areas how an individual as well as a company benefits. In one word, a systematic approach of marketing over the Internet is called Internet Marketing.
If we want to go back to the age-old marketing concepts we will notice marketing through advertisement in Newspapers/ television/ Radio. Sometimes by putting up hoarding/ banners/ festoons at prominent locations depending upon the product and the target sector. Like a coaching center Advertisement should be placed in front of the schools/ colleges/ clubs. Another very prominent way had been sending mailers to corporate/ individuals/ prospective buyers for selling/ awareness of your products.
However in today’s Internet era has given you the scope of publishing your products/ Advertisements in cyberspace, where one will get billions of visitors everyday. The technology marvels have given you the flexibility of changing the advertisement at a much lesser time and cost. Mailing is just by a few mouse clicks - email instead of postal services easily achieving the same objective. Study says that 35% students browse Internet even in the developing nations.
How do these really occur?
Baby Steps Towards Successful Internet Marketing
Here we want to discuss how one should get prepared for Internet marketing in a systematic approach.
Build a web site
Submit it to the different search engines
Popularize the website through different search optimization techniques
Market your ideas/ Products
Use email for direct communication
The first and foremost thing, which one should plan is to build a website for himself and find a proper domain name that signifies his selling objects like products, concepts or services.
Steps for building an awesome website
Find an available domain name of your choice and get it registered
Find a good host and hire the web space (even your PC can also become a host)
Design and Develop the website
The popularity and ease of availability of Internet has cast its spell directly onto website designing and related activities. The humane desire of publishing personal charismas on the web has gained immense popularity. By the rule of nature popularity comes hand in glove with frauds. Web design is therefore no way an exception. Being lured by the attraction of money people and organizations sometimes come up even with some unrealistic commitments just to take advantages of your ignorance. As the intellectual conspiracies become much more dangerous and adverse you fail to resist yourself from the attractive terminologies which are used by them. So, we do feel that literacy can enlighten people around preventing them from this type of fraudulency. Our continuous efforts to make you more knowledgeable have led to this series of articles, which we believe to be highly beneficial for all people at large.
The 6 Best Website Builders! 
Deciding on a Domain Name
Let us try to understand the entire web design scenario through a systematic approach.
First of all, you must know, that you need a unique identifier in the cyberspace just like your postal address. This is called the Domain Name. You select a name of your choice, check the availability and book the domain. If somebody has already occupied your desired domain you need to modify it a bit in order to keep it unique keeping the vision/ ideology in tact. There are several extensions and restrictions, which we shall discuss later.
Let us assume your domain is mydomain and anybody can view your pages as http://www.mydomain.com from remote corners of the world. However, once you have selected a domain name, you need to confirm the availability of the same. Looking at http://whois.com one can check this. There are several registrar companies, who facilitate the domain booking services.
Certain extensions are available to all like .net, .org and .com. There are certain extensions that are used for some very specific purpose like .gov or .edu. Generally .gov domain is applicable for public houses and government departments; on the other hand .edu is applicable to the research & education segment only. The growing demand of Internet and domain names have further created more country specific extensions like .us or .in, where .us stands for United States and .in stands for India.
There are people, who book some common domains and wait for the prospective clients who ask for domains. So, even if you don’t find your most wanted domain, you can rummage around to see who the owner of that particular domain name is and it is also possible that the person may be willing to sell you his domain at very premium prices.
The advantage is that there are various companies, who allow you to create a domain name under their domains and start working. Geocities of Yahoo, free web hosting are some of them, and they literally don’t need to pay anything for them. So, your domain name may look like geocities.mydomain.com. The obvious question remains as to why do they then allow one to create domains free of cost. The answer being very simple they want to display banners and advertisement of themselves or the sponsors to earn. That’s why you can find so many advertisements in the geocities series.
Nevertheless today you can book a domain name (off course if the subject is available) at a price of $10 to $15 per annum.
Getting a Web Server
Once you book the domain, you need some web space where your web pages will reside and at which the domain name will point to. This is something like staying in a particular place on the earth and communicating with another place for attention. This space in the cyber world is called the Server space. The obvious question comes up, whether you can host your website in your own Computer. Definitely yes, but can you guarantee a 24x7 uptime of your Computer? Remember your website may be visited by people from any corner of the world as per their convenient time zone. In reality there are many companies, which allow you to share their hard disk space on a rental basis.
Even there are sites like Yahoo Geocities, who provide hosting free of cost. The vendors offer you generally two types of hosting services namely dedicated and shared, which will be explored later. Nevertheless, the business ethics ensure privacy of your files and contents in the hosted server.
Host Your Own Website For FREE! How To Build A Webserver From Scratch! [ Using An Old PC ]